How to Increase Your Brand Awareness
Many entrepreneurs struggle to figure out the most effective ways to make their brand more recognizable to the general public. If you stumble upon the right idea, it can create a viral sensation that puts your company in the center of attention of millions of people. These great ideas are hard to come by in a world where so many things have already been done by someone else. However, with enough drive and determination, you can develop a brand strategy that will get your company the attention that it deserves. Here are some ideas to help get your business on the map.
Use branding on your packaging
The first place that you should spend your time and effort promoting your brand is on the product itself. When your product is shipped to a customer, it doesn’t need to have bland vanilla packaging. You can put your company logo and style elements on the exterior of the package so that your brand will be exposed to everyone who sees it before it gets into your customers’ hands. It’s also important to give the customer a good unboxing experience that makes them thrilled before they even open the package.
Boost your SEO power
The vast majority of internet users don’t even bother to scroll down the page on search results. If you don’t end up on the first page, only five percent of searchers will see your site. It’s vital to make sure your search engine optimization is getting your site ranked above your competitors when people are searching for your products or services. A higher placement on the search page also gives the impression that your brand is powerful and trustworthy.
Focus on social platforms
Social networking platforms like Instagram and Facebook have become the linchpin of success for many startup companies. These platforms are visually oriented with images and video content that causes more potential customers to gravitate to the product and get a quick sense of what it’s about. When you get exposure on sites like Facebook, it not only serves as an ad platform, but it also creates a community around your brand. Your customers get to have a sense that they know you, and they can interact with you on a more personal level.
Don’t overlook Google Ads
When a company is just starting out, the fastest way to get a lot of traffic to a new website is via paid ads that you only pay for when users click on them. These pay-per-click ads have many benefits other than just generating traffic. They also help you develop your overall digital marketing campaign and gain insights about how people perceive and act on your brand.
Thought leadership activities
Marketing and design are obviously important to brand building, but you can further strengthen your company’s image by offering educational content that puts you in the position of being an expert and thought leader in your industry. This gives your brand more authority and provides greater value to the customer.
Part of your digital marketing strategy should be to create high-quality content that people will find useful and informative. These can take the form of whitepapers, e-books, blogs and webcasts that explain how to do things or offer various tips. This offers another avenue for people to land on your site, and it creates a connection with the customer that an advertisement will not achieve.
Sponsor local events
You will be spending a lot of resources in the digital world, but don’t forget about the real world. When you put your company in the public eye by getting involved with public events, you can place your products in the hands of select individuals who will be a source of ideal referral business.
Get your company on the news
Getting exposure on television news is a great way to reach a large audience without paying for outlandishly expensive TV ad time. It can be challenging to get noticed in today’s rapid news media, but with enough planning and resourcefulness, you can get your company into the spotlight.
