3 Innovative Ways to Shoot Product Photography

Product photography is an essential part of generating more results for your business. It puts your product in the best light in the minds of your customers. If you don’t do a great job, you could risk losing valuable sales, interest, and word of mouth surrounding a new product launch or existing one. So use the right strategies and techniques to make the most of your product shoot. Here are three innovative approaches you should consider:

In product photos, as with any kind of marketing, you have to always keep the human factor in mind. You are selling to people. And people do not buy products at the end of the day. What they really buy is what that product will actually do for them, their family, or their situation at the end of the day.

The easiest way to make this clear is, to begin with, emotion and keep an emotional through the line during the whole shoot. This applies whether you are doing still photos or video. The best way to do this is through showing other people struggling but then achieving results.

For instance, if you have a watch company, you don’t just want a picture of a watch. If left alone, it is simply dead and not human. Instead, have a person wearing the watch. An even better approach is to show them doing something exciting with the watch on. This dramatizes the use of your product and shows them the different ways in which they can wear it and enjoy it.

Photography is a visual medium. You don’t have the luxury of using soundbites or music in order to get the desired result. Instead, you have to use every visual trick in the book to get the most unique product shoot. This way, it will stand out among a list of other products and images that your potential customers are seeing every day online.

Start with a powerful lighting setup. First of all, this means using a contrast of dark and light. Even if your photos are black and white (which is common for luxury or classic types of products) you can do a lot with shading and light sources. Keep in mind that the more direct angles you use from the light source, the more vivid your shadows will be. And this speaks an emotional, visual language to your audience.

Also, use colors that go well together whenever possible. If your product is magenta, then have a cyan background. If you have yellow backgrounds, consider blue accents somewhere in the mix. It should be visually pleasing to the eye.

One of the strongest things you can do to innovate in your photos is to use social proof. People are hardwired to use and acquire what other people approve of or enjoy. For instance, if you sell sunglasses, you are not really selling protection from the sun. What you are selling is a lifestyle. If your target market is men aged 18-25, then show them wearing the glasses in interesting scenarios. Perhaps they are at the beach, and perhaps there are attractive ladies there as well. Show others approving of the use of the product and you will leverage social proof in your favor.

When it comes to product photography, it is an essential element of growing your business. People are largely visual. With a great photo shoot, you can capture the imaginations of your audience like never before. If you don’t, however, it could mean that your competitors get more of the market share. So use the tips above and make sure that your product photos stand out more than the rest. That way, you can have more fun shooting it and making more sales.